7 Days in China. Meet the Future of E-Commerce.
Come back with partners, playbooks,
and 18 months of competitive advantage.
Beijing · Shanghai · Hangzhou · November 2026
A joint initiative by E-Commerce Berlin Expo and Expanding Together. Bringing together Europe’s e-commerce community with direct access to the people building China’s next wave.
The gap
isn’t just information.
It’s access.
TEMU and Shein were the first wave. The next one is being built right now — by people most European companies have never met.
You can read the reports. What you can’t read is who your next partner could be, what they’re building, and whether they’re ready to work with Europe. That conversation only happens in the room.
Guided by two experts
who bridge both worlds
Björn Ognibeni
Digital Transformation Expert20+ years translating complex technologies into actionable strategies for European companies. He is why the insights you gain don’t stay in your notebook. They translate into decisions your business can actually make.
Zheng Xu
International Expansion Architect18 years building relationships across Germany and China. She is why conversations on this trip go below the surface, past the prepared presentation and into the real operating logic, the real challenges, and the real opportunities.
Together, they bridge the gap that every other delegation tour leaves open.
What you’ll experience
Beijing – 2 Tage
Short-Video Commerce Platform
- Algorithm-driven discovery: how the content feed becomes the storefront
- Closed-loop commerce: from content to checkout without leaving the platform
- Creator economy infrastructure behind 100M+ active creators
AI Supply Chain & Fulfillment
- AI customer service handling millions of queries autonomously
- Unmanned warehouse operations — live walkthrough
- User insight systems: how behavioral data shapes commercial strategy
Content Production Studio & KOL Incubation
- AI scouting, training and scaling of creators — systematized
- Live streaming room with AI floor control — production line behind a $1M session
- From individual creator to repeatable, transferable format
Closed Roundtable:
- Growth strategies for European brands entering the Chinese market
- Direct intelligence on who is ready to expand to Europe — and on what terms
Hangzhou – 2 Tage
Unified Commerce & Private Domain
- One inventory, one member system — deployed across all major platforms simultaneously
- Automated retention: new buyer sequences, dormant reactivation, VIP triggers
- Result: +479% private domain repurchase rate, +210% dormant reactivation. No new ad spend.
Live Commerce as an Operating System
- How live commerce was industrialized: creator dependency replaced by a repeatable SOP
- 3-stage system: pre-show scripting → live floor execution → post-show CRM capture
- What European operators can build directly from this model
China–Europe Networking & Partnership
- Chinese brands meeting European partners
- Who is expanding to Europe, and what kind of partners they are looking for
Shanghai – 3 Tage
AI Content Production at Scale
- 30 person-days reduced to 3 — content at one-tenth of traditional cost
- Microdramas and webcomics: consistent characters across 100+ episodes
- What this means for content budgets and competitive moats in European markets
Trust-Based & Community Commerce
- How authentic UGC communities become purchasing infrastructure
- Interest e-commerce vs. shelf e-commerce: the model reshaping brand discovery
- Community-first brand building for high-end and niche products
AI Brand Visibility & Generative Engine Optimization
- When a buyer asks an AI assistant what to buy — does your brand appear in the answer?
- GEO in practice: AI visibility lifted from 2.5% to 56%
- Customer acquisition cost reduced by 42% vs. traditional advertising
China–Europe Commerce Exchange
- European brands and Chinese operators at the same table
- Partnership opportunities
Why this trip is different
Thinking about joining us in November?
7 days. Beijing, Shanghai, Hangzhou.
Partners, playbooks, and a plan.
Fill in the form, and we’ll send you the full program, pricing details, and available dates. No commitment required.
FAQ
Do I need to speak Chinese?
No. All sessions run in German and English with professional interpreters throughout.
What does the investment include?
All logistics within China: hotels, meals, company visits, networking sessions, city transfers and professional interpretation. International flights are not included.
Who is this trip for?
E-commerce decision-makers and senior professionals ready to move from awareness to action. No prior China experience required.
How is this different from a standard delegation?
No factory tourism. No generic show sessions. Closed-door conversations with operational decision-makers, exclusive networking sessions with potential partners, and a fully tailored programme built around who’s in the room.
When exactly in November?
Exact dates confirmed with registered participants. Book a 1:1 call to discuss what works for your schedule.