Get more clients for your local retail business with your own online store

The Situation for retail owners has changed

Online retailing is booming in Europe, with one in five Euros spent online on electronics, furniture, or clothing. And the industry still expects double-digit growth rates for the upcoming years.

What is most worrying for stationary retail store owners: This trend is no longer driven by just the younger generation. In fact, over half of the rapidly increasing online sales are now made by shoppers over the age of 50.

The bitter reality for any committed retailer: 96 percent of online shoppers now say they are "satisfied" or "very satisfied". Online retail is increasingly able to compensate for the lack of personal service or advice. So here too, stationary retail is losing its advantage.

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THE SOLUTION: Let the new online world work for your stationary retail business instead of against it

The trend is obvious. Retailers need to react. If your customers are no longer coming to your store, it is time to open a second store where your customers are - on the internet.

Thanks to low initial costs and simple tools, it is now possible for you as a retail business owner to open your own online store without any major hurdles.

This way, your local customers, who may have known and appreciated your business for a long time, can shop conveniently in your online store 24 hours a day, seven days a week - instead of just during your store's opening hours.

You can even offer your customers additional services such as payment by installments or purchase on account. As an alternative to shipping, your customers can also pick up the ordered goods directly in your store.

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in a nutshell:

Your customers can remain loyal to you and your business without having to sacrifice the convenience they have become used to - online shopping.

Use your regional presence to attract potential customers to your online store.

There are many ways to attract customers to your online shop. This starts at your storefront. You can put up a window display and enclose a voucher for your online store with every purchase in the store.

In addition, you can also promote your online shop directly on the internet by advertising on major platforms such as Google, Facebook or Instagram with a small budget and regional targeting.